The technology company is now a member of the working group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D representations of products seen in virtual, augmented and mixed reality can be experienced realistically and consistently across all devices.
“We are delighted that Marxent has joined Khronos since they have been doing innovative work in 3D asset management and 3D visualization for e-commerce, and they bring significant knowledge and experience to the 3D Commerce Working Group,” said Neil Trevett, president of the Khronos Group.
Marxent’s 3D Cloud is the product visualization platform used by Macy’s, John Lewis Partners, Ashley Furniture and other retailers in the U.S. and Europe.
The Khronos Group is a not-for-profit member-funded consortium focused on the creation of royalty-free open standards for 3D graphics, virtual and augmented reality on a wide variety of platforms and devices. Many of the standards created by Khronos working groups are widely used in the industry today.
“The work of the Khronos 3D Commerce Group will simplify 3D for retailers and make it easier for them to use emerging technologies like AR and VR,” said Beck Besecker, Marxent CEO and co-founder. “We are supportive of industry standardization and excited to be a part of the effort.”